Our comprehensive service and product portfolio enables us to implement the optimal strategy for every customer.
With our many years of market experience, we play the leading role in the stationary trade for the product ranges car accessories and car care.
PRODUCT RANGE STRATEGY
As a service provider, MTS offers tailor-made full-service solutions based on an integrated value-added concept and in-depth market knowledge.
Thus, not only a wide range of products in the form of strong brands is part of MTS' offering, but also a broad portfolio of services. The MTS Group coordinates all steps for you. Together with you, we find individually designed solutions.
Because we at MTS know that success in the retail trade is based on an optimal mix of strong brands, a convincing price-performance ratio of the products as well as an exquisite and coordinated assortment.
A broad brand portfolio within the product ranges in different price segments appeals to different target groups. Innovative new products from our category management continuously complement the respective product range.
We enable our customers to procure several brands from a single source and are a reliable partner for all our customer groups in the development of tailor-made product ranges. It makes no difference whether the customer is at home, in large stores, specialist shops, online or discount stores, because the MTS Group has mastered all sales disciplines thanks to its long-standing presence in the market.
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The innovative and high quality products of the MTS Group also support you in running your business successfully. Our mission is only fulfilled when the goods have found their destination with a satisfied end user.
The continuous product development process in all product segments supports the innovative ability of the MTS Group and ensures that the product ranges are always up-to-date. Well conducted market research, with detailed analysis of consumer behaviour, are the service areas of MTS.
We are your partner for a wide range of different services, which meet the highest standards both as a package and as individual services.
Our competence as a product range strategist is ensured by successful key account management. Our key account managers have an ear to the customer and work with you to determine your needs.
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BRAND STRATEGY
The MTS Group offers a wide range of branded products in the areas of car care, car accessories, bicycle and bike accessories and electrical goods.
With our own brands NIGRIN, FISCHER, cartrend and UNITEC®, we occupy a leading position in the DACH region as well as international presence in relevant core markets.
Our success in the retail trade is based on an optimal mix of strong brands, a convincing price-performance ratio of the products as well as an exquisite and coordinated product range.
All products in the MTS range are characterised by a very high quality level. This quality standard is documented in the selection of strong brands as well as by seals of approval, certifications and awards for individual products.
The traditional car care brand is now one of the leading brands in the German-speaking world. A wide range of products in different application areas are available for normal users and professionals with the highest demands. Our strong performance guarantees products that are easy and fun to use, as well as highly effective.
Electrified bikes not only make cycling more pleasant, no, they also make it more fun. FISCHER puts the E in front of the bike and offers high performance pedelecs in the categories City, Trekking, MTB and Transport. Reliable, robust and powerful. Comprehensive accessories for safety and visibility as well as original bike accessories complete the wide range.
The brand for movers and shakers in the field of car accessories - the field of application extends around the entire car, therefore we offer: diverse solutions for the most diverse customer wishes. The focus is on the desire for design and change. The aim is to supply everything from one source and to inspire the customer completely.
UNITEC®, that is a complete and high-quality range of products in the field of electrical engineering. The brand supplies a variety of products such as energy-efficient electrical installation materials, installation boxes, plugs and couplings. The list is long. UNITEC® understands how to make everyday life more beautiful with modern and smart solutions, while at the same time ensuring greater safety in the home or workshop
In addition to the four own strong brands NIGRIN, FISCHER, cartrend and UNITEC®, the MTS Group offers numerous other products from well-known manufacturers:
POS strategy
A systematic market concept is of central importance so that customers can orient themselves in the market, find the right department and ultimately the shelf with the product they are looking for.
MTS supports you in this process on the one hand with concrete design proposals and on the other hand by providing shelf components or sales aids. MTS HandelService GmbH ensures a flawless product appearance. You can find out more about the service portfolio of the experts in the fields of merchandising and sales promotion at the POS here.
New studies on the purchasing behaviour of customers show that they spend less and less time at the POS. Often only a few seconds decide whether sufficient attention has been generated, which ultimately leads to a purchase decision.
But also secondary placements and seasonal special areas offer incentives to the consumers and fulfill their needs.
MTS Marketing develops and stages attractive displays designed to meet retail requirements.
The variety of ideas and the range of displays extends from small counter displays for the specialist trade to floor displays and large emotional displays as eye-catchers and product carriers.
MTS is responding to the trend towards less and less personal advice from specialist staff in the market by developing modern information tools.
These include digital search aids and product information via QR code for the smartphone or large touchscreen flat screens for interactive and intuitive finding of the right product.